Geoffroy Lejeuneau has always been fascinated by names and by what they reveal even before they are spoken. Family names draw his attention for their roots, often connected to old professions, places, or forgotten destinies. First names, on the other hand, feel more emotional to him, shaped by personal choices, trends, and family histories. By also studying celebrities, Geoffroy observes how a name can become a symbol, a public identity, sometimes even a legend. Through his writing, he seeks above all to show that every name, whether famous or discreet, carries a living memory.